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Digital Marketing

Read more about the article DELL GREEN? How Dell Dropped Their Biggest Green Initiative

DELL GREEN? How Dell Dropped Their Biggest Green Initiative

  • Post author:John McElhenney
  • Post published:October 2, 2024
  • Post category:Digital Marketing/Open Social

Isn't the new Dell just as eager to launch "marketing" campaigns based on causes? In this case, and the Green case below, "marketing" is a bad word.

Continue ReadingDELL GREEN? How Dell Dropped Their Biggest Green Initiative
Read more about the article Customer Journey Maps: Why, How, What You’ll Learn

Customer Journey Maps: Why, How, What You’ll Learn

  • Post author:John McElhenney
  • Post published:September 16, 2024
  • Post category:Digital Marketing

When you understand the PATH of your successful customer acquisition, you can amplify and enhance that motion. Finding the WIN is the first step to increasing your effectiveness.

Continue ReadingCustomer Journey Maps: Why, How, What You’ll Learn
Read more about the article Bad UX On the Largest Platforms In the World

Bad UX On the Largest Platforms In the World

  • Post author:John McElhenney
  • Post published:July 25, 2024
  • Post category:Digital Marketing/Google - Do No Evil

While all the big players are hyper-focused on providing a new CLIPPY for AI on all apps, in every website, inside GMAIL, we need to talk about something that is…

Continue ReadingBad UX On the Largest Platforms In the World
Read more about the article How Big Pharma Lies and Hides (And How I Was Caught In the Lies)

How Big Pharma Lies and Hides (And How I Was Caught In the Lies)

  • Post author:John McElhenney
  • Post published:March 10, 2024
  • Post category:Digital Marketing

Give my love and regards to Bob Pearson, Bob Blount, and uber-chump Paul Dyer, whose face was featured on the Pfizer hacked page for about three days.

Continue ReadingHow Big Pharma Lies and Hides (And How I Was Caught In the Lies)
Read more about the article A Simple 6 Step Process for Refreshing Your Online Content

A Simple 6 Step Process for Refreshing Your Online Content

  • Post author:John McElhenney
  • Post published:February 8, 2024
  • Post category:Digital Marketing

If the resurfacing content is an evergreen piece, I will often update and add to the information. Maybe a new graphic. A new publish date.

Continue ReadingA Simple 6 Step Process for Refreshing Your Online Content
Read more about the article Going TRIBAL: Foundations of an Active Community Site – SXSW 2024

Going TRIBAL: Foundations of an Active Community Site – SXSW 2024

  • Post author:John McElhenney
  • Post published:February 5, 2024
  • Post category:Digital Marketing/Facebook/Open Social/Social Media Marketing

When I talk about Tribe, or "circle of passion," I am talking about a Business Groups and Activity-Based Groups.

Continue ReadingGoing TRIBAL: Foundations of an Active Community Site – SXSW 2024
Read more about the article Examine Your “Trust Network” – Time to Come Clean on LinkedIn

Examine Your “Trust Network” – Time to Come Clean on LinkedIn

  • Post author:John McElhenney
  • Post published:February 1, 2024
  • Post category:Digital Marketing

You might want to make sure you're still comfortable endorsing, even passively, all the people in your LinkedIn Network.

Continue ReadingExamine Your “Trust Network” – Time to Come Clean on LinkedIn
Read more about the article What We Can Do About Facebook’s Awful UX and Organic Reach?

What We Can Do About Facebook’s Awful UX and Organic Reach?

  • Post author:John McElhenney
  • Post published:January 31, 2024
  • Post category:Digital Marketing/Open Social

Until there’s an alternative marketplace for that kind of reach, I’ll keep paying Facebook. I’ll even pay them to reach my SUBSCRIBED AUDIENCE. But it’s not right.

Continue ReadingWhat We Can Do About Facebook’s Awful UX and Organic Reach?
Read more about the article Influencer Marketing Primer: Building the Halo Effect

Influencer Marketing Primer: Building the Halo Effect

  • Post author:John McElhenney
  • Post published:January 30, 2024
  • Post category:Digital Marketing

Influencer marketing is the use of social media by “influencers” to drive attention and business to your website or store. And in today’s marketing practice, influencer marketing plays a huge…

Continue ReadingInfluencer Marketing Primer: Building the Halo Effect
Read more about the article What’s Driving Your Traffic? What You Don’t Know Might Hurt You

What’s Driving Your Traffic? What You Don’t Know Might Hurt You

  • Post author:John McElhenney
  • Post published:January 30, 2024
  • Post category:Digital Marketing

If you do a good job of alerting Google to the new posts and keep your writing focused on your hot topics, you've got 80% of the process.

Continue ReadingWhat’s Driving Your Traffic? What You Don’t Know Might Hurt You
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